RThe Relaunch Blueprint

A 10-week live programme for women 40+

Your experience is not behind you. It is your next body of work.

Turn twenty years of lived experience into a named claim, a packaged offer, a digital presence, and your first paying clients.

Join the founding cohort waitlist Next cohort date to be announced · Live on Zoom
Does this sound like you?

You know you have more in you.
You just cannot see the shape of it yet.

01People already come to you for advice, but you have never named what you know.

02Your résumé is full, yet the next chapter still feels blank.

03You want more freedom, expression and ownership, but your obligations keep winning.

04You have ideas, notes and hard-earned wisdom, but no clear offer to put into the world.

05You are tired of watching louder people build businesses around things you have understood for years.

The Relaunch Blueprint Workbook coverFree workbook · 25 pages

A practical place to begin

Turn what you have lived through into work people pay you for.

The free Relaunch Blueprint Workbook gives you seven guided moves to uncover the experience, ideas and proof that could become your next body of work.

  • Take inventory of the value you already carry
  • Spot the work you are uniquely equipped to do
  • Choose one clear next move instead of circling
Women sharing a joyful moment together
“This is not about becoming someone new. It is about finally seeing the value in the woman you have already become.”

Why I built this

I know what it means to have experience, ideas and ambition, and still struggle to bring your own work into focus.

I built brands, taught marketing and spent years helping other people make their ideas visible. The harder work was turning that same clarity toward my own life. The Relaunch Blueprint grew from that honest middle: not a perfect reinvention story, but a practical path for women who are ready to stop circling and start building.

Clordene

Seven teaching modules · Ten weeks

Learn it. Build it. Launch it.

The build weeks are deliberate. They are where your claim becomes clear, your offer becomes shippable and you catch up before life convinces you to disappear.

01

Assess

Map your experience, strengths, values and fears.

Your unedited inventory
02

Narrate

Shape your origin, obstacle, transformation and mission.

Your story in four moves
03

Clarify

Name your niche, ideal client and transformation.

A claim tested on real people
04

Build

No new teaching. Feedback, proof and focused office hours.

Your claim finalised
05

Offer

Package your value, set your price and find your freedom number.

Your first priced offer
06

Harness

Build a content and email system you can run yourself.

Your 30-day content system
07

Reach

Create a simple website, social presence and ecosystem.

Your live page
08

Build

Page reviews, offer reviews and time to make it shippable.

Everything ready to launch
09

Launch

Write your story, emails, DM scripts and objection responses.

Ten conversations started
10

Ramp

Launch live, troubleshoot and decide what happens next.

Your 90-day plan
Women collaborating around a shared piece of work
Build with supportYou do not have to figure out the next chapter alone.
Let’s Relaunch! Do the Work, Build the Brand. Three women collaborating.
Small by designReal work. Real feedback. No disappearing in the crowd.

A week in the programme

Enough structure to keep moving.
Enough room to live your life.

One 90-minute session

About 45 minutes of teaching, then applied work on the real material in the room.

One working thread

Post what you produced and get the accountability that keeps the work moving.

Office hours

Weekly during build weeks and fortnightly otherwise, for questions and feedback.

Your commitment: three to four hours a week. Recordings are posted within 24 hours.

This is what finished looks like

You leave with work you can use, not just notes you once felt inspired by.

  1. 01A structured inventory of your experience
  2. 02Your story in four moves, rehearsed and recorded
  3. 03One clear sentence naming who you help and what changes
  4. 04Three pieces of proof you can use in any conversation
  5. 05One packaged offer with a price you can say out loud
  6. 06A simple, functional web presence
  7. 07A 30-day content plan built from your own material
  8. 08A launch story, email sequence and DM scripts
  9. 09Ten named people to speak to, and the message to send
  10. 10A practical 90-day plan for what comes next

This is for you if…

You are ready to turn experience into something real.

You are 40+ with real professional or lived experience.

You can commit three to four focused hours each week.

You want to serve real people, not chase a perfect personal brand.

You are willing to test your ideas in conversation before polishing them.

This is not…

Another course to buy, admire and never open.

  • Not a self-paced course
  • Not a group of two hundred where you disappear
  • Not generic advice that could apply to anyone
  • Not a promise of a specific income figure

Your guide

Clordene Lloyd

Marketing strategist · Educator · Founder

Clordene is the founder of Anchor Creative Lab, a marketing lecturer with an MA in Communication for Social and Behaviour Change, and a communicator with sixteen years of broadcast experience. She also hosts the Breathing Room with Clordene podcast and is the author of Breathing Room for My Soul on Amazon.

She helps women recognise the value of what they already know, shape it into a clear offer and find the confidence to put their work into the world.

Before you join

The questions you may still be carrying.

When does the programme start and where will we meet?

The next cohort date will be announced to the waitlist first. All sessions are held live on Zoom, so you can join from wherever you are. The full session schedule and joining details are shared after enrolment.

I’m not technical. Can I still do this?

Yes. The goal is a simple, functional presence, not a complicated tech stack. You will build the smallest version that lets someone understand your value and take the next step.

What if I am still working full-time?

The programme is designed for busy women. Plan for three to four hours each week, including the live session. Recordings are posted within 24 hours.

Am I too old to start again?

No. Your experience is the raw material. The work is learning how to name it, package it and put it in front of the people who need it.

What if I miss a session?

Every teaching session is recorded and posted within 24 hours. Build weeks and office hours give you room to catch up without quietly falling behind.

Does this guarantee I will make a certain income?

No. This is not an income guarantee. You will leave with a credible offer, a clear launch plan and real conversations started, the foundations that make sales possible.

What is the refund policy?

The programme terms, payment schedule and refund policy will be included with your acceptance and checkout link, so you can review everything before making a payment.

Founding cohort waitlist

There is more in you.
Let’s give it a name.

Join the waitlist to hear about the next cohort. You do not need to have the whole business figured out. Start with the free workbook.

Date to be announcedLive on Zoom3–4 hours a weekWaitlist open
Join the Waitlist